Ferrari — Welcome the Ferrari Luce

Name: Ferrari — Welcome the Ferrari Luce
Uploaded: 2026-10-09T07:26:36.649+00:00
Duration: PT135.6S
Description: A 136-second dark-studio reveal of the Ferrari Luce that never shows the whole car until the last 20 seconds. Macro light sweeps, a top-down silhouette, tail lights, side details, the interior and a roof-up drone-style orbit build the shape piece by piece, then a hero three-quarter view and the logo close it.

Ferrari @Ferrari

3D product hero · Cinematic · Dark UI · 136s

Length

135.6s

Beats

30· 11 hard cuts

Pace

13.3/min

Avg beat

4.5s

A 136-second dark-studio reveal of the Ferrari Luce that never shows the whole car until the last 20 seconds. Macro light sweeps, a top-down silhouette, tail lights, side details, the interior and a roof-up drone-style orbit build the shape piece by piece, then a hero three-quarter view and the logo close it.

Launch filmCinematicDark UIProduct macroSlow and deliberatePremiumNo voiceoverMusic-ledPush-insAutomotiveMobility

Cut map — 30 beats┊ 11 hard cuts · Click a beat to jump