Analysed · 28 beats
00:00:00:00Beat 01 / 28 — Watch whip640×360 · 23.98 fps
LN-0931 · 3D product hero

Fitbit — Introducing Versa 3

3D product hero · 3D render · Light UI · 61s

Length
61.0s
Beats
28· 2 hard cuts
Pace
27.5/min
Avg beat
2.2s

A music-led product launch film with no voiceover. Short lowercase type lines alternate with a 3D watch that swings through frame on a pale grey studio backdrop, and each feature gets a callout and a close-up of the screen. It ends on three watches together and the product name.

Launch film3D renderLight UIKinetic typeWhip pansMorph transitionsPremiumMusic-ledNo voiceoverConsumer electronicsFitness
Cut map — 28 beats┊ Hard cuts 00:00:01:03, 00:00:55:22 · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Fitbit · Watch the original ↗ · Measurements and analysis by Cutmap.