Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Boot steps1280×720 · 23.98 fps
BR-0161 · Montage

Fitbit — Now, by Google

Montage · Live action · Cinematic · 30s

Length
30.1s
Beats
22· 39 hard cuts
Pace
43.9/min
Avg beat
1.4s

A 30-second live-action montage of people moving through their day, with Google features (translate, maps, wallet, earbuds) woven in among Fitbit watch screens. A mid-film underwater logo reveal builds 'fitbit by Google', and the film ends on a dancing man under the full lockup.

Brand filmLive actionCinematicFast cuttingMusic-ledNo voiceoverBeat-synced editMatch cutsPremiumConsumer electronicsHealth
Cut map — 22 beats┊ 39 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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