Analysed · 25 beats
00:00:00:00Beat 01 / 25 — New era1280×720 · 23.98 fps
LN-0982 · 3D product hero

Fitbit Sense — A New Era of Innovation

3D product hero · 3D render · Kinetic type · 83s

Length
83.2s
Beats
25· 2 hard cuts
Pace
18.0/min
Avg beat
3.3s

A music-led 3D product film with no voiceover. Kinetic type tells the story one phrase at a time while a virtual camera moves around the smartwatch, through an exploded teardown, and past each sensor and app screen. It ends on a quiet name card.

Launch film3D renderKinetic typeDark UIDevice mockupsPush-insMorph transitionsMusic-ledNo voiceoverConsumer electronicsHealth
Cut map — 25 beats┊ Hard cuts 00:00:09:16, 00:00:34:16 · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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Fitbit · Watch the original ↗ · Measurements and analysis by Cutmap.