Analysed · 19 beats
00:00:00:00Beat 01 / 19 — Wrist check1280×720 · 23.98 fps
AD-0222 · Montage

Garmin — Incremental Becomes Monumental

Montage · Cinematic · Match cuts · 30s

Length
30.1s
Beats
19· 15 hard cuts
Pace
37.9/min
Avg beat
1.6s

A live-action chain-reaction ad in which each person's small movement hands off to the next person in a different place, from a desk to a gym. Garmin watches appear on every wrist, and the film ends on a Garmin Smartwatches lockup.

AdCinematicMatch cutsNo voiceoverMusic-ledLive actionPremiumFast cuttingProduct macroConsumer electronicsFitness
Cut map — 19 beats┊ 15 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Garmin · Watch the original ↗ · Measurements and analysis by Cutmap.

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