Analysed · 26 beats
00:00:00:00360×640 · 25 fps
A 30-second vertical launch film for a new lip liner range. Fast beauty close-ups are cut to a rhyming caption that works each shade name into a line of playful copy, then it ends on 'LIP LINE' and a 'Available now at Glossier.' end card.
Launch filmFast cuttingBeat-synced editCaptionsMusic-ledNo voiceoverBoldPremiumKinetic typeFashion and beautyRetail
Cut map — 26 beats┊ 24 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Glossier · Watch the original ↗ · Measurements and analysis by Cutmap.
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