Analysed · 29 beats
00:00:00:00Beat 01 / 29 — Medical workers1280×720 · 23.98 fps
BR-0107 · MontageGoogle Brand Studio

Google — 2021 Year in Search

Montage · Captions · Emotional · 120s

Length
120.2s
Beats
29· 60 hard cuts
Pace
14.5/min
Avg beat
4.1s

A two-minute documentary montage of real 2021 footage. Each clip is paired with a search query that types itself into a Google search bar. The queries move from grief and survival to resilience, identity, protest and reunion, and the film closes on 'Search on.' and the Google logo.

Brand filmCaptionsEmotionalDocumentaryMusic-ledNo voiceoverFast cuttingPhone UILight UIMediaData and analytics
Cut map — 29 beats┊ 60 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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Creative + Production: Google Brand Studio; Edit Support: Zach Jones, Lucky Day; Sound Design: Charlie Keating; Color/Finish: Chapeau Studios · Watch the original ↗ · Measurements and analysis by Cutmap.

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