Analysed · 17 beats
00:00:00:001280×720 · 23.98 fps
AD-0290 · UI motion film
Google — How many ways can you kick a ball?
Google @GoogleUI motion film · Light UI · Kinetic type · 30s
Length
30.1s
Beats
17· 13 hard cuts
Pace
33.9/min
Avg beat
1.8s
A 30-second Google Search ad that uses football skill moves as the content of AI Mode queries. Live-action players appear behind the search box and the answer text, and the film ends on a goal-mouth shot and the Google G.
AdLight UIKinetic typeLive actionMatch cutsFast cuttingPush-insMusic-ledNo voiceoverAIConsumer apps
Cut map — 17 beats┊ 13 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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