Analysed · 21 beats
00:00:00:00Beat 01 / 21 — Search typed1280×720 · 23.98 fps
AD-0340 · UI motion film

Google — The most searched sport

UI motion film · Light UI · Kinetic type · 60s

Length
60.1s
Beats
21· 48 hard cuts
Pace
21.0/min
Avg beat
2.9s

A 60-second Google AI Mode ad that starts with one typed question about the world's most popular sport and answers it as glowing kinetic type laid over a fast montage of people playing football everywhere. It then runs three more AI Mode searches (explain, image search, compare) and ends in a crowd montage and the Google 'G'.

AdLight UIKinetic typeFast cuttingMusic-ledNo voiceoverMatch cutsCinematicAIMarketing
Cut map — 21 beats┊ 48 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Google · Watch the original ↗ · Measurements and analysis by Cutmap.