Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Tiny on the dune1280×720 · 29.97 fps
LN-1101 · 3D product hero

GoPro — The $199 HERO: It's 4K'ing Tiny

3D product hero · Big type · Kinetic type · 30s

Length
30.1s
Beats
16· 8 hard cuts
Pace
31.9/min
Avg beat
1.9s

A 30-second product launch built from a tiny 3D camera and huge black type on grey. The camera tumbles through a fish bowl, then sits next to coins, a banana, chopsticks and a chick for scale, and the film ends on a $199 price and the GoPro logo.

Launch filmBig typeKinetic typeHumorousPlayfulHandwritten typePush-insMusic-ledNo voiceoverConsumer electronicsHardware
Cut map — 16 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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GoPro · Watch the original ↗ · Measurements and analysis by Cutmap.