Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Bubble pops1280×720 · 30 fps
AD-0029 · Kinetic type film

Grammarly — Less word count. More words that count.

Kinetic type film · Kinetic type · Big type · 44s

Length
44.2s
Beats
22· 5 hard cuts
Pace
29.9/min
Avg beat
2.0s

A kinetic type ad in which one sentence is typed out across colour-block scenes, from green to white to cyan to red to lime to mint to navy. The sentence ends on a prompt bar that says 'Let's get to work.' and the Grammarly logo. The brand's speech-bubble mark acts as the transition device throughout.

AdKinetic typeBig typeMorph transitionsFlat 2DBoldMusic-ledNo voiceoverBeat-synced editAIProductivity
Cut map — 22 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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Grammarly · Watch the original ↗ · Measurements and analysis by Cutmap.