Analysed · 22 beats
00:00:00:001280×720 · 30 fps
A kinetic type ad in which one sentence is typed out across colour-block scenes, from green to white to cyan to red to lime to mint to navy. The sentence ends on a prompt bar that says 'Let's get to work.' and the Grammarly logo. The brand's speech-bubble mark acts as the transition device throughout.
AdKinetic typeBig typeMorph transitionsFlat 2DBoldMusic-ledNo voiceoverBeat-synced editAIProductivity
Cut map — 22 beats┊ 5 hard cuts
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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Grammarly · Watch the original ↗ · Measurements and analysis by Cutmap.
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