Analysed · 15 beats
00:00:00:001280×720 · 23.98 fps
TR-0105 · Other
Hyundai — School of Football, Training 1: The Basics
HyundaiWorldwide @HyundaiWorldwideOther · Cinematic · Captions · 39s
Length
39.3s
Beats
15· 12 hard cuts
Pace
22.9/min
Avg beat
2.6s
A behind-the-scenes style episode in which the Atlas humanoid robot practises football skills, each labelled by a terminal-style loading caption. It ends on a Next Starts Now tagline, a Hyundai and FIFA World Cup 2026 lockup and a Subscribe end card.
TeaserCinematicCaptionsBig typeHumorousMusic-ledNo voiceoverTechnicalSlow and deliberateAutomotiveHardware
Cut map — 15 beats┊ 12 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Hyundai Worldwide, with Boston Dynamics · Watch the original ↗ · Measurements and analysis by Cutmap.
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