iPad Air — Serious performance with the M4 chip

Name: iPad Air — Serious performance with the M4 chip
Uploaded: 2026-10-09T05:29:49.719+00:00
Duration: PT48.2S
Description: A 48-second kinetic-type product film where one short phrase after another assembles on a pale canvas, then gives way to a floating iPad Air or a real app screen. Six features run in a fixed rhythm, each opened by a gradient or black headline, and the film ends on the lockup, the Apple logo and a black tail.

Apple @Apple

UI motion film · Light UI · Kinetic type · 48s

Length

48.2s

Beats

24· 6 hard cuts

Pace

29.9/min

Avg beat

2.0s

A 48-second kinetic-type product film where one short phrase after another assembles on a pale canvas, then gives way to a floating iPad Air or a real app screen. Six features run in a fixed rhythm, each opened by a gradient or black headline, and the film ends on the lockup, the Apple logo and a black tail.

Launch filmLight UIKinetic typeBig typeDevice mockupsMorph transitionsMusic-ledNo voiceoverPremiumConsumer electronicsAI

Cut map — 24 beats┊ 6 hard cuts · Click a beat to jump