Analysed · 29 beats
00:00:00:001280×720 · 25 fps
LN-0978 · 3D product hero
Mercedes-Benz — Vision EQ Silver Arrow world premiere
Mercedes-Benz @MercedesBenz3D product hero · Cinematic · Premium · 63s
Length
62.9s
Beats
29· 25 hard cuts
Pace
27.7/min
Avg beat
2.2s
A music-led, voiceless show-car film that starts on a designer's pencil sketch, then moves through the finished CGI car in a grey hangar and on a race track, detail by detail, before closing on the star logo and a YouTube end card.
Launch filmCinematicPremiumProduct macroMusic-ledNo voiceoverSlow and deliberateMonochromePush-insAutomotiveMobility
Cut map — 29 beats┊ 25 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Mercedes-Benz (uploader) · Watch the original ↗ · Measurements and analysis by Cutmap.
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