Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Logo on cafe door1280×720 · 23.98 fps
AD-0295 · Montage

New Balance — FuelCell Rebel v5, Running x Coffee

Montage · Beat-synced edit · Fast cutting · 15s

Length
15.1s
Beats
14· 10 hard cuts
Pace
55.7/min
Avg beat
1.1s

A 15-second ad that intercuts a barista's espresso routine with a runner lacing up, then follows him out of a cafe door into a rainy Tokyo-style alley. Close-up product shots and repeated 'fuelcell rebel' type stand in for a voiceover, and the sound is a quiet ASMR bed that swells into music once the run starts.

AdBeat-synced editFast cuttingProduct macroCinematicMatch cutsBig typeNo voiceoverSound-design-ledFashion and beautyRetail
Cut map — 14 beats┊ 10 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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