Analysed · 37 beats
00:00:00:00Beat 01 / 37 — Sole1280×720 · 23.98 fps
BR-0139 · Other

Nike — AIRMAX 1000: Behind the Design

Other · Documentary · Product macro · 114s

Length
114.3s
Beats
37· 43 hard cuts
Pace
19.4/min
Avg beat
3.1s

A behind-the-design documentary that alternates three-person sofa interviews with black question cards, 3D-printing macros, a CG design-scan sequence and a sketch montage. It tells how a classic sneaker was rebuilt as a 3D-printed shoe.

Brand filmDocumentaryProduct macroPremiumCaptionsDialogueTechnicalFast cuttingLight UIFashion and beautyRetail
Cut map — 37 beats┊ 43 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s110s
The breakdown — 11 sheetsMembers only
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Nike (uploader). The post names Zellerfeld as the 3D printing partner. · Watch the original ↗ · Measurements and analysis by Cutmap.

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