Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Tears on the course1280×720 · 23.98 fps
AD-0121 · Montage

Nike — Dream Crazier

Montage · Documentary · Emotional · 90s

Length
90.2s
Beats
20· 39 hard cuts
Pace
13.3/min
Avg beat
4.5s

A 90-second archive-and-live-action montage of women in sport, cut to a voiceover that turns 'crazy' and 'emotional' from put-downs into a call to act, ending on 'It's only crazy until you do it.' and the Nike swoosh.

AdDocumentaryEmotionalCinematicFast cuttingVoiceoverMusic-ledBig typeMinimalFashion and beautySport
Cut map — 20 beats┊ 39 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Client: Nike. Agency: WK (as stated in the post description). · Watch the original ↗ · Measurements and analysis by Cutmap.

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