Analysed · 20 beats
00:00:00:001280×720 · 24 fps
BR-0141 · Music-video styleChristopher Anderson (director)
Nike — Futura Breakdance Collection
Nike @nikeMusic-video style · Monochrome · Cinematic · 61s
Length
60.8s
Beats
20· 73 hard cuts
Pace
19.7/min
Avg beat
3.0s
A black-and-white brand film that cuts breakers, shadows and Futura's ink and magnetic-fluid imagery together to the beat of an original score. It ends with Futura's hand-painted orbit symbol drawn on a floor sheet, which becomes a logo lockup.
Brand filmMonochromeCinematicBeat-synced editFast cuttingMusic-ledNo voiceoverGrain and texturePremiumFashion and beautySport
Cut map — 20 beats┊ 73 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Directed by Christopher Anderson; original soundtrack by A-Trak; collection with Futura · Watch the original ↗ · Measurements and analysis by Cutmap.
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