Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Dark open640×360 · 29.97 fps
AD-0099 · Other

Nike — No games, just sports

Other · Cinematic · Dark UI · 51s

Length
51.5s
Beats
16· 13 hard cuts
Pace
18.7/min
Avg beat
3.2s

A TV spot built as a film within a film: a presenter in a dark boardroom pitches a Nike running ad to a skeptical panel, and the ad he screens plays out on the wall. It ends on the Nike tagline, then cuts back to reaction shots of the people in the room.

AdCinematicDark UIHumorousLive actionDialoguePremiumFashion and beautyEntertainment
Cut map — 16 beats┊ 13 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
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Nike · Watch the original ↗ · Measurements and analysis by Cutmap.

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