Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Clock 11:001280×720 · 23.98 fps
AD-0118 · MontageAdam Saunders (Ads Studios)

Nike Run Club — Running Isn't Just Running (spec ad)

Montage · Cinematic · Beat-synced edit · 46s

Length
45.6s
Beats
22· 17 hard cuts
Pace
28.9/min
Avg beat
2.1s

A spec ad built on a countdown of alarm-clock times, from 11:00 down to 6:00. Each time cuts to a phone moment and then to a run, so the morning's small excuses and rituals lead into runs in different places. It ends on a field at golden hour with 'Running isn't just running. It gives you a purpose' and the NRC lockup.

AdCinematicBeat-synced editFast cuttingMatch cutsMusic-ledNo voiceoverPremiumFitnessConsumer apps
Cut map — 22 beats┊ 17 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s
The breakdown — 11 sheetsMembers only
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Spec ad by Adam Saunders; not sponsored or commissioned by Nike · Watch the original ↗ · Measurements and analysis by Cutmap.

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