Analysed · 22 beats
00:00:00:001280×720 · 23.98 fps
A spec ad built on a countdown of alarm-clock times, from 11:00 down to 6:00. Each time cuts to a phone moment and then to a run, so the morning's small excuses and rituals lead into runs in different places. It ends on a field at golden hour with 'Running isn't just running. It gives you a purpose' and the NRC lockup.
AdCinematicBeat-synced editFast cuttingMatch cutsMusic-ledNo voiceoverPremiumFitnessConsumer apps
Cut map — 22 beats┊ 17 hard cuts
00s05s10s15s20s25s30s35s40s45s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Spec ad by Adam Saunders; not sponsored or commissioned by Nike · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore montage →












