Nike Running — Do the Right Thing (spec ad)

Name: Nike Running — Do the Right Thing (spec ad)
Uploaded: 2026-10-09T01:52:21.99+00:00
Duration: PT38.4S
Channel: BUZZ Creative
Description: A spec ad for Nike Running shot in Edinburgh. A runner laces up, sprints through the city in fast low-angle cuts, and the film ends on credits over a sunlit street, a swoosh-led close-up montage and a black hold. A white swoosh sits in the centre of the frame for most of the film.

Michael Bruzzese @michaelbruzzese

Montage · Cinematic · Fast cutting · 38s

Length

38.4s

Beats

17· 18 hard cuts

Pace

26.6/min

Avg beat

2.3s

A spec ad for Nike Running shot in Edinburgh. A runner laces up, sprints through the city in fast low-angle cuts, and the film ends on credits over a sunlit street, a swoosh-led close-up montage and a black hold. A white swoosh sits in the centre of the frame for most of the film.

AdCinematicFast cuttingBeat-synced editMusic-ledNo voiceoverWhip pansLive actionMinimalFashion and beautySport

Cut map — 17 beats┊ 18 hard cuts · Click a beat to jump

00s05s10s15s20s25s30s35s

The breakdown — 11 sheetsMembers only

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Directed by Michael Bruzzese, produced by BUZZ Creative, talent Gabriele Bruzzese (spec ad, not made by Nike) · Watch the original ↗ · Measurements and analysis by Cutmap.

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