Analysed · 9 beats
00:00:00:00Beat 01 / 9 — Empty sky1280×720 · 23.98 fps
AD-0207 · Montage

Nike — Winning Isn't For Everyone: Celebrate

Montage · Cinematic · Slow and deliberate · 30s

Length
30.1s
Beats
9· 16 hard cuts
Pace
17.9/min
Avg beat
3.3s

A 30-second sports ad that builds slowly from a sunlit sky to a sprinter's profile, then breaks into a fast burst of race footage and lands on a red-on-black slogan and the Nike swoosh.

AdCinematicSlow and deliberateFast cuttingBig typeBoldLive actionNo voiceoverMusic-ledSportFashion and beauty
Cut map — 9 beats┊ 16 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Nike, featuring Sha'Carri Richardson · Watch the original ↗ · Measurements and analysis by Cutmap.

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