OpenAI — Codex: You Can Just Build Things

Name: OpenAI — Codex: You Can Just Build Things
Uploaded: 2026-10-09T00:59:05.899+00:00
Duration: PT60.1S
Description: A 60-second Super Bowl spot told as a run of first-person POV vignettes of people building things by hand, from a cardboard marble run to a robot arm. It ends on bold white type, 'You can just build things', and the Codex and OpenAI marks. No voiceover; a single music bed drives it.

OpenAI @OpenAI

Montage · Live action · Cinematic · 60s

Length

60.1s

Beats

30· 26 hard cuts

Pace

29.9/min

Avg beat

2.0s

A 60-second Super Bowl spot told as a run of first-person POV vignettes of people building things by hand, from a cardboard marble run to a robot arm. It ends on bold white type, 'You can just build things', and the Codex and OpenAI marks. No voiceover; a single music bed drives it.

AdLive actionCinematicMusic-ledNo voiceoverBig typeMatch cutsBeat-synced editEmotionalAIDeveloper tools

Cut map — 30 beats┊ 26 hard cuts · Click a beat to jump