Analysed · 28 beats
00:00:00:00Beat 01 / 28 — Model picker1280×720 · 30 fps
LN-0756 · UI motion film

OpenAI — Introducing GPT-5

UI motion film · Light UI · Kinetic type · 89s

Length
89.5s
Beats
28· 12 hard cuts
Pace
18.8/min
Avg beat
3.2s

A music-led product launch film with no voiceover. Typed headlines on white alternate with real ChatGPT prompts and outputs across thinking, health, coding and writing, and the model picker collapses to a single GPT-5 entry in the opening seconds.

Launch filmLight UIKinetic typeBig typeMinimalMusic-ledNo voiceoverBeat-synced editCursor-ledAISaaS
Cut map — 28 beats┊ 12 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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OpenAI · Watch the original ↗ · Measurements and analysis by Cutmap.