Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Astronaut zoom1280×720 · 24 fps
BR-0069 · Kinetic type filmOptious

Optious — Kinetic Typography Brand Video

Kinetic type film · Kinetic type · Big type · 36s

Length
36.5s
Beats
22· 20 hard cuts
Pace
36.2/min
Avg beat
1.7s

A 36-second kinetic type brand film for a motion studio. It runs on a short manifesto ('Since the beginning, our mission was simple: make AWESOME things. Now it's our turn'), then resolves into a logo build, a grid of the studio's work and a glitch exit. Style jumps between black 3D, white type-on-white and liquid-colour worlds.

Brand filmKinetic typeBig typeMorph transitionsGlitchFast cuttingMusic-ledNo voiceoverBeat-synced editCreative studioMarketing
Cut map — 22 beats┊ 20 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Optious | Motion Design Studio · Watch the original ↗ · Measurements and analysis by Cutmap.