Analysed · 5 beats
00:00:00:00Beat 01 / 5 — Ring in ice720×720 · 30 fps
LN-0393 · 3D product hero

Oura — Brushed Titanium ring reveal

3D product hero · 3D render · Photoreal · 7s

Length
6.6s
Beats
5· 1 hard cut
Pace
45.4/min
Avg beat
1.3s

A 6.6-second 3D product film in which a titanium smart ring is frozen inside a block of ice, then bursts free and settles into a slow turn under two short lines of type. The ice stands in for the finish's cool look and the line 'Break the ice'.

Launch film3D renderPhotorealPremiumMinimalProduct macroMusic-ledNo voiceoverPush-insConsumer electronicsHealth
Cut map — 5 beats┊ Hard cut 00:00:01:18 · Click a beat to jump
00s05s
The breakdown — 11 sheetsMembers only
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Oura · Watch the original ↗ · Measurements and analysis by Cutmap.