Analysed · 20 beats
00:00:00:001280×720 · 29.97 fps
AD-0052 · Kinetic type film
Polestar — No Compromises
Polestar @PolestarCarsKinetic type film · Minimal · Kinetic type · 30s
Length
30.1s
Beats
20· 10 hard cuts
Pace
39.9/min
Avg beat
1.5s
A 30-second Super Bowl spot built from one repeating word. A list of 'No' lines runs over close-up, low-key shots of a car emerging from black, then the frame flips to white and the full car appears, ending on the Polestar 2 end card.
AdMinimalKinetic typePremiumCinematicProduct macroBeat-synced editNo voiceoverSlow and deliberateAutomotiveMobility
Cut map — 20 beats┊ 10 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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