Prime Video — The Dimple brand identity

Name: Prime Video — The Dimple brand identity
Uploaded: 2026-10-09T02:53:14.528+00:00
Duration: PT75.1S
Channel: Pentagram
Description: A brand-identity showreel for Prime Video's Pentagram refresh. It opens on a 3D blue ripple that resolves into the logo, then uses the Amazon smile dimple as a shape mask to wipe between show footage, out-of-home mockups, the custom typeface, icons, colour system and social posts, and ends on the logo.

STIR @STIRworld

UI motion film · Bold · Big type · 75s

Length

75.1s

Beats

26· 23 hard cuts

Pace

20.8/min

Avg beat

2.9s

A brand-identity showreel for Prime Video's Pentagram refresh. It opens on a 3D blue ripple that resolves into the logo, then uses the Amazon smile dimple as a shape mask to wipe between show footage, out-of-home mockups, the custom typeface, icons, colour system and social posts, and ends on the logo.

Brand filmBoldBig typeMorph transitionsMatch cutsKinetic typeFlat 2DMusic-ledNo voiceoverEntertainmentMedia

Cut map — 26 beats┊ 23 hard cuts · Click a beat to jump