Analysed · 26 beats
00:00:00:00Beat 01 / 26 — Whip open1280×720 · 23.98 fps
BR-0071 · Montage

Rivian — R2 Built in Continuous Motion

Montage · Fast cutting · Match cuts · 54s

Length
53.9s
Beats
26· 43 hard cuts
Pace
28.9/min
Avg beat
2.1s

A 54-second factory film that follows the R2 down the line in Normal, IL, using whip pans, speed ramps and match cuts so one vehicle seems to build itself in a single move. It ends on the R2 badge and the Rivian wordmark on black.

Brand filmFast cuttingMatch cutsWhip pansSpeed rampsMusic-ledNo voiceoverCinematicTechnicalAutomotiveMobility
Cut map — 26 beats┊ 43 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
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Rivian · Watch the original ↗ · Measurements and analysis by Cutmap.

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