Analysed · 22 beats
00:00:00:001280×720 · 23.98 fps
An 88-second lifestyle launch film for the R2 SUV. It opens quietly in a redwood forest, builds into a long music-led montage of people using the car (surf, bike, camping, city, coast), then lands on a dusk skyline, the line 'Say hello to R2' and the logo. No voiceover and almost no copy.
Launch filmCinematicLive actionMusic-ledNo voiceoverFast cuttingBeat-synced editPremiumWhip pansMobilityAutomotive
Cut map — 22 beats┊ 74 hard cuts
00s10s20s30s40s50s60s70s80s
The breakdown — 11 sheetsMembers only
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