Analysed · 33 beats
00:00:00:00Beat 01 / 33 — Hero photo1280×720 · 23.98 fps
LN-0191 · UI motion film

Runway — Introducing Runway Ads

UI motion film · Dark UI · Kinetic type · 114s

Length
114.3s
Beats
33· 1 hard cut
Pace
17.3/min
Avg beat
3.5s

A 114-second launch film for an autonomous ad engine. It opens on a problem told in kinetic type over a fizzy-drink brand's ad imagery, then plays a full product walkthrough as a chat-and-dashboard UI on black, and ends on a three-line close and the logo.

Launch filmDark UIKinetic typeMorph transitionsPush-insWhip pansMusic-ledNo voiceoverCursor-ledMarketingAI
Cut map — 33 beats┊ Hard cut 00:00:59:04 · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s100s110s
The breakdown — 11 sheetsMembers only
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Runway · Watch the original ↗ · Measurements and analysis by Cutmap.