Analysed · 26 beats
00:00:00:001280×720 · 24 fps
A 127-second live-action short set in a New York bodega and on a housing-project basketball court, in which two friends play a game of HORSE whose trick shots grow more impossible (pigeons, snow, a giant cat, a junk-built taxi creature) until the Runway name appears on the final frame. The film lets the wild imagery stand in for the product and says almost nothing about it.
Brand filmLive actionCinematicCharactersHumorousFast cuttingMusic-ledMatch cutsPhotorealAICreative studio
Cut map — 26 beats┊ 72 hard cuts
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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