Analysed · 9 beats
00:00:00:001280×720 · 23.98 fps
LN-1013 · 3D product hero
Sonos — Beam, the new generation
Sonos @sonos3D product hero · Product macro · Cinematic · 30s
Length
30.0s
Beats
9· 5 hard cuts
Pace
18.0/min
Avg beat
3.3s
A 30-second product launch film that starts in darkness on the grille and logo of a soundbar, pulls out through a rippling reveal to show it under a TV, cuts to a couple enjoying a evening at home, and ends on the product name and a maroon logo card.
Launch filmProduct macroCinematicPremiumSlow and deliberatePush-insMusic-ledNo voiceoverPhotorealConsumer electronicsMusic
Cut map — 9 beats┊ 5 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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