Analysed · 24 beats
00:00:00:001280×720 · 25 fps
AD-0375 · Desktop story
Squarespace — Enchanted Orchards
Squarespace @squarespaceDesktop story · Light UI · Kinetic type · 36s
Length
36.1s
Beats
24· 19 hard cuts
Pace
39.9/min
Avg beat
1.5s
A 36-second storybook-styled ad in which a founder builds a website for her apple business, intercut with the editor itself. Live-action vignettes and typed website copy tell a fairy-tale origin story, then the finished site, a founder card and the Squarespace logo close it.
AdLight UIKinetic typeLive actionCinematicBeat-synced editPlayfulNo voiceoverSerif typeSaaSMarketing
Cut map — 24 beats┊ 19 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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