Analysed · 22 beats
00:00:00:001280×720 · 29.97 fps
AD-0239 · UI motion film
Squarespace — Make the Next Culinary Empire
Squarespace @squarespaceUI motion film · Split screen · Kinetic type · 36s
Length
36.1s
Beats
22· 20 hard cuts
Pace
36.6/min
Avg beat
1.6s
A split-screen ad in which a noodle chef's face on one side drives a stream of 3D clay food, kinetic type and website UI on the other, ending on a tagline and logo over a close-up of her eyes.
AdSplit screenKinetic typeMorph transitionsMatch cutsMusic-ledNo voiceoverFast cuttingFlat 2DSaaSFood and drink
Cut map — 22 beats┊ 20 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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