Analysed · 9 beats
00:00:00:00Beat 01 / 9 — Face-on1280×720 · 24 fps
AD-0130 · Talking-head explainer

Umault — We need to talk (about your B2B video marketing)

Talking-head explainer · Humorous · Live action · 56s

Length
55.9s
Beats
9· 2 hard cuts
Pace
9.7/min
Avg beat
6.2s

A direct-to-camera agency ad where a woman in a blue top rants about the clichés of B2B video, then a kitchen reveal with a coworker ends on the agency logo. The talk is one long close-up, with a single jokey graphic gag and a late cut that turns it into a sitcom scene.

AdHumorousLive actionDialogueCinematicPremiumSlow and deliberateMarketingCreative studio
Cut map — 9 beats┊ Hard cuts 00:00:42:12, 00:00:44:12 · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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Umault · Watch the original ↗ · Measurements and analysis by Cutmap.