Analysed · 14 beats
00:00:00:00480×600 · 24 fps
LN-0455 · 3D product hero
WHOOP — CloudKnit Band Launch
WHOOP @WHOOP3D product hero · Premium · Product macro · 22s
Length
21.6s
Beats
14· 6 hard cuts
Pace
38.9/min
Avg beat
1.5s
A 21-second vertical product launch that begins as an abstract macro of cashmere fibre drawn into a single thread, weaves into a knit, then reveals the WHOOP CloudKnit band floating in clouds, with three colourways and a Shop Now close.
Launch filmPremiumProduct macro3D renderMorph transitionsSlow and deliberateMusic-ledNo voiceoverMinimalHardwareConsumer electronics
Cut map — 14 beats┊ 6 hard cuts
00s05s10s15s20s
The breakdown — 11 sheetsMembers only
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