Analysed · 22 beats
00:00:00:00Beat 01 / 22 — We've been sold320×568 · 30 fps
LN-0431 · Montage

WHOOP — Welcome to the Awakening

Montage · Fast cutting · Big type · 38s

Length
38.1s
Beats
22· 44 hard cuts
Pace
34.7/min
Avg beat
1.7s

A fast, type-led launch film that opens on a critique of the health system, then shifts into athletes and everyday people, a product teardown, app screens and a closing hero shot of the new band.

Launch filmFast cuttingBig typeKinetic typeCaptionsCinematicBeat-synced editPhone UIDark UIHealthConsumer electronics
Cut map — 22 beats┊ 44 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

WHOOP · Watch the original ↗ · Measurements and analysis by Cutmap.

Related filmsMore montage →
LN-0135Grok Imagine — 1.0 launch wallGrok Imagine25s · 6 beatsLN-0076Apple Vision Pro — Making Vision ProApple Vision Pro74s · 22 beatsBR-0008Cluely — Meet the marketing teamCluely30s · 19 beatsSO-0018Prompt Theory — AI characters who refuse to believe they are AIMontage89s · 11 beatsBR-0012Frontier Traders — Motion Identity FilmFrontier Traders24s · 22 beatsSR-0005Cross — 2026 Motion ShowreelCross40s · 16 beats