Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Light slit1280×720 · 30 fps
LN-1116 · 3D product hero

Xiaomi — Electric Scooter 5 Max launch film

3D product hero · 3D render · Dark UI · 34s

Length
33.7s
Beats
20· 17 hard cuts
Pace
35.6/min
Avg beat
1.7s

A dark, music-led 3D product film that moves from a lit title reveal through macro detail passes to a glowing x-ray of the battery and motor, then lands on a hero shot, a tagline and the Mi logo.

Launch film3D renderDark UICinematicProduct macroPremiumMusic-ledNo voiceoverPush-insMobilityConsumer electronics
Cut map — 20 beats┊ 17 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Xiaomi · Watch the original ↗ · Measurements and analysis by Cutmap.