Archive / industry

Consumer apps films

272 films broken down: average length 45s, 28.4 beats a minute, the hook lands in 4.3s on average. Common styles: no voiceover, music-led, light UI, phone UI. Most often made as UI motion film, feature tour and problem and solution.

LN-0279Deveillance — Kalypta launchDeveillance84s · 16 beatsTR-0019Stormrae — Have fun while changing the worldStormrae26s · 22 beatsTR-0017Hark — Sky wordmark teaserHark10s · 3 beatsDM-0060Starfall Vault — Chest upgrade and reward animationStarfall Vault15s · 14 beatsLN-0254Dia — Never Explain Yourself AgainDia78s · 22 beatsLN-0252Shotbase — Capture and Share Launch FilmShotbase58s · 30 beatsDM-0058ドパドリル — Inflating-reward math drill playthroughドパドリル53s · 18 beatsDM-0054Personal wardrobe app — AI outfit gallery screen recordingScreen recording demo47s · 17 beatsLN-0248HabitKit — What's new update filmHabitKit15s · 10 beatsAD-0020ChatGPT — Pull-UpChatGPT30s · 9 beatsSO-0025Cluely — Clue the Fox mascot revealCluely46s · 14 beatsLN-0233Tarmeez Academy — Learning companion app launchTarmeez Academy56s · 15 beatsDM-0051Fall bed manual — 3D garden bed tutorialScreen recording demo41s · 16 beatsAD-0017Despegar — Tarifa Flash CancúnDespegar20s · 12 beatsMO-0032Nightowl — UI grid loopNightowl15s · 9 beatsDM-0049Liquid Photos — iOS app concept demoLiquid Photos22s · 9 beatsLN-0224Tapkit — Introducing TapkitTapkit46s · 9 beatsLN-0223Roll — Unbox a film, shoot the dayRoll27s · 10 beatsAD-0016WinRAR — Trial is 40 Days spec adWinRAR30s · 17 beatsDM-0042phone-harness — Claude Code books a Waymo on an iPhonephone-harness30s · 11 beatsDM-0036Clocks — Standby Mode TeaserClocks18s · 5 beatsAD-0013Wander — Haunted Rentals (AI-made ad)Wander85s · 19 beatsLN-0218Freewrite — Mac app launch filmFreewrite22s · 14 beatsMO-0023Apple Music — Motion design conceptApple Music22s · 11 beatsMO-0021Ali — Expandable Tab BarUI motion film8s · 6 beatsLN-0215Cluely — Cheat on everythingCluely99s · 22 beatsLN-0209shift — Free cleaning launchshift63s · 24 beatsLN-0204Promethee — Work as a multiplayer gamePromethee105s · 20 beatsDM-0030Search — Introducing a free, open source Mac browserSearch42s · 11 beatsLN-0200Supertake — What's your take?Supertake60s · 28 beatsLN-0195Ronan RX — Farm-to-Table GLP-1s launchRonan RX90s · 20 beatsLN-0157Cola — Today Is My First Day AwakeCola79s · 34 beatsLN-0149Abby — AI therapist launch filmAbby46s · 20 beatsLN-0134Halo — Habit app launch filmHalo38s · 14 beatsLN-0150Subloop — Subscription tracker launch filmSubloop49s · 22 beatsLN-0135Grok Imagine — 1.0 launch wallGrok Imagine25s · 6 beatsLN-0122Dia — Meet DiaDia24s · 11 beatsLN-0110Dia — Skills now with reasoning modelsDia67s · 28 beatsSO-0017Michael Nowak — 2D UI animation reelMichael Nowak6s · 8 beatsLN-0153Arc — Arc on Windows launchArc37s · 18 beatsAD-0008Arc Search — Arc Search vs. ChromeArc Search60s · 21 beatsLN-0129ChatGPT — Images 2.5 launch filmChatGPT58s · 22 beatsLN-0097Perplexity — Introducing Perplexity AssistantPerplexity63s · 26 beatsLN-0085Arc Search — Find it, fasterArc Search57s · 19 beatsLN-0075Arc Search — Dear Android friendsArc Search45s · 22 beatsLN-0188OpenAI — Introducing dotsOpenAI148s · 26 beatsMO-0012Streak badge — Celebration screen motionUI motion film7s · 5 beatsMO-0010Claude — Small Print (generative animation)Claude29s · 14 beats

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Pro gives you the full breakdown and a build brief for every film here.