Archive / industry

Consumer apps films

265 films broken down: average length 46s, 27.6 beats a minute, the hook lands in 4.4s on average. Common styles: no voiceover, music-led, light UI, phone UI. Most often made as UI motion film, feature tour and problem and solution.

LN-0522Wise — Introducing digital cardsWise23s · 17 beatsSO-0052Duolingo — Chess lessons on iOSDuolingo21s · 8 beatsSO-0051Monzo — Year in Monzo choose-your-mood teaserMonzo13s · 8 beatsTR-0036Spotify — Wrapped 2024 Multitudes TeaserSpotify26s · 9 beatsSO-0050Monzo — 2025 1p Saving ChallengeMonzo28s · 12 beatsLN-0505Perplexity — Comet is now available to everyonePerplexity Comet41s · 17 beatsLN-0481Mistral AI — The all new Le ChatMistral AI (Le Chat)114s · 35 beatsDM-0095Expo — Router v5 Spotify Template tourExpo30s · 14 beatsLN-0470Raycast — Raycast for iOS desk teardownRaycast101s · 20 beatsLN-0459Duolingo — Pop songs in the music courseDuolingo26s · 17 beatsLN-0454Viggle — Mic feature launchViggle60s · 16 beatsLN-0447Mistral AI — Introducing the all new Le ChatLe Chat by Mistral AI76s · 26 beatsLN-0428mymind — Serendipity v2.0mymind78s · 20 beatsAD-0031Airbnb — Museo Ferrari Hot LapAirbnb11s · 9 beatsSO-0046Spotify — Wrapped 2023 Has Entered the ChatSpotify10s · 6 beatsBR-0027Monzo — Money Never Felt Like MonzoMonzo60s · 19 beatsLN-0424Arc — Tidy Tabs launchArc21s · 14 beatsLN-0422Revolut — eSIM global dataRevolut17s · 10 beatsAD-0028Duolingo — Duolingo On IceDuolingo98s · 28 beatsLN-0403Spotify — Introducing JamSpotify30s · 16 beatsLN-0383WHOOP — Coach: ask anythingWHOOP31s · 14 beatsLN-0381Duolingo — Max launch filmDuolingo30s · 14 beatsLN-0380Oura — Introducing Oura CirclesOura45s · 22 beatsLN-0372Opal — Personal Focus Score launchOpal19s · 9 beatsLN-0370Arc — Boosts 2.0: your whole new internetArc42s · 21 beatsLN-0367Viggle — iOS and Android app launchViggle32s · 25 beatsTR-0026Suno — Make a song from any sound (VOL-1: Watering can)Suno35s · 5 beatsDM-0080Airbnb — Wishlist notesAirbnb13s · 8 beatsTR-0024Duolingo — Love LanguageDuolingo86s · 23 beatsLN-0360Claude — iOS app launch filmClaude15s · 13 beatsLN-0358Character.ai — Character CallsCharacter.ai15s · 8 beatsLN-0356Arc — Site SearchArc26s · 13 beatsTR-0023Suno — V3 teaser: Monday MorningSuno48s · 11 beatsLN-0351Arc — Peek launch teaserArc23s · 14 beatsLN-0330Pika — Agents launch filmPika86s · 30 beatsMO-0049Claude — What do you love?Claude28s · 22 beatsDM-0074Midjourney — Web experience walkthroughMidjourney114s · 22 beatsDM-0071Lofi Cities — Pixel-art city nightsLofi Cities12s · 5 beatsSO-0035TypingMind — New Zealand picture bookTypingMind21s · 14 beatsLN-0306Captions — AI Edit launchCaptions25s · 20 beatsLN-0299Pika — Introducing AI SelvesPika167s · 28 beatsLN-0279Deveillance — Kalypta launchDeveillance84s · 16 beatsTR-0019Stormrae — Have fun while changing the worldStormrae26s · 22 beatsTR-0017Hark — Sky wordmark teaserHark10s · 3 beatsDM-0060Starfall Vault — Chest upgrade and reward animationStarfall Vault15s · 14 beatsLN-0254Dia — Never Explain Yourself AgainDia78s · 22 beatsLN-0252Shotbase — Capture and Share Launch FilmShotbase58s · 30 beatsDM-0058ドパドリル — Inflating-reward math drill playthroughドパドリル53s · 18 beats

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