Analysed · 23 beats
00:00:00:00Beat 01 / 23 — Hello1280×720 · 23.98 fps
LN-0675 · Live-action product film

Family — Introducing Family on iOS

Live-action product film · Live action · Light UI · 91s

Length
91.4s
Beats
23· 19 hard cuts
Pace
15.1/min
Avg beat
4.0s

A 91-second presenter-led launch film in which one woman in red talks to camera against a white studio. Sticker icons and phone UI are composited around her to walk through the wallet app, with a dark, cluttered old-wallet gag in the middle and a logo lockup at the end.

Launch filmLive actionLight UIPhone UIDevice mockupsPlayfulHumorousCharactersPremiumCryptoConsumer apps
Cut map — 23 beats┊ 19 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Family · Watch the original ↗ · Measurements and analysis by Cutmap.