Analysed · 24 beats
00:00:00:00Beat 01 / 24 — Phone box320×568 · 30 fps
SO-0061 · Live-action product film

Uber — A King's Guard Takes an Autonomous Ride in London

Live-action product film · Live action · Humorous · 40s

Length
40.0s
Beats
24· 26 hard cuts
Pace
36.0/min
Avg beat
1.7s

A vertical, phone-shot social film in which a London guardsman steps out of his post, books an autonomous Uber on his phone, rides through central London and salutes the car as it leaves. There is no voiceover and almost no copy; the Uber and Wayve lockup appears only in the last seconds.

Social cutLive actionHumorousFast cuttingPhone UIBeat-synced editMusic-ledNo voiceoverMobilityConsumer apps
Cut map — 24 beats┊ 26 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.