Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Presenter intro1280×720 · 23.98 fps
LN-0806 · Problem and solution

Duolingo — Introducing Duolingo Push

Problem and solution · Live action · Characters · 128s

Length
127.9s
Beats
22· 25 hard cuts
Pace
10.3/min
Avg beat
5.8s

A 2-minute live-action launch film for a joke product. A presenter in a Duolingo office explains Duolingo Push, and cutaways show phone notifications failing to work on people until the Duo owl mascot shows up in person to remind them. It ends with the presenter and the owl together under the product lockup.

Launch filmLive actionCharactersHumorousMascotVoiceoverDocumentaryPhone UIConsumer appsEducation
Cut map — 22 beats┊ 25 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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Duolingo · Watch the original ↗ · Measurements and analysis by Cutmap.