Analysed · 22 beats
00:00:00:001280×720 · 23.98 fps
AD-0058 · Problem and solution
Apple — Health with iPhone + Apple Watch
Apple @AppleProblem and solution · Cinematic · Live action · 35s
Length
35.1s
Beats
22· 18 hard cuts
Pace
37.6/min
Avg beat
1.6s
A live-action street comedy in which strangers keep shouting unsolicited health advice at one woman, until her Apple Watch and iPhone give her real data. Two on-screen lines and a logo close it.
AdCinematicLive actionHumorousCharactersMusic-ledPremiumPush-insPhone UIHealthConsumer electronics
Cut map — 22 beats┊ 18 hard cuts
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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