Analysed · 28 beats
00:00:00:001280×536 · 25 fps
A student spec ad shot entirely from overhead. Makers work in moody, candle-lit rooms, then a run of sticky notes shows the small ideas behind famous things. The film ends on a Post-it pad reading 'Great Ideas Start Small' and the logo.
AdCinematicPremiumMatch cutsFast cuttingSlow and deliberateVoiceoverMusic-ledGrain and textureMarketingCreative studio
Cut map — 28 beats┊ 45 hard cuts
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Director Lea Thurner; cinematography Lisa Jilg; music Tim Hennig; sound design Julian Berg; editing Lukas Wengorz; Richard Bunn (voice over). Produced by Filmakademie Baden-Württemberg. · Watch the original ↗ · Measurements and analysis by Cutmap.
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