Analysed · 28 beats
00:00:00:00Beat 01 / 28 — Black1280×536 · 25 fps
AD-0004 · Problem and solutionFilmakademie Baden-Württemberg

Post-it — Great Ideas Start Small

Problem and solution · Cinematic · Premium · 69s

Length
68.7s
Beats
28· 45 hard cuts
Pace
24.4/min
Avg beat
2.5s

A student spec ad shot entirely from overhead. Makers work in moody, candle-lit rooms, then a run of sticky notes shows the small ideas behind famous things. The film ends on a Post-it pad reading 'Great Ideas Start Small' and the logo.

AdCinematicPremiumMatch cutsFast cuttingSlow and deliberateVoiceoverMusic-ledGrain and textureMarketingCreative studio
Cut map — 28 beats┊ 45 hard cuts · Click a beat to jump
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The breakdown — 11 sheetsMembers only
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Director Lea Thurner; cinematography Lisa Jilg; music Tim Hennig; sound design Julian Berg; editing Lukas Wengorz; Richard Bunn (voice over). Produced by Filmakademie Baden-Württemberg. · Watch the original ↗ · Measurements and analysis by Cutmap.