Archive / industry

Consumer apps films

233 films broken down: average length 45s, 27.8 beats a minute, the hook lands in 4.3s on average. Common styles: no voiceover, music-led, light UI, kinetic type. Most often made as UI motion film, feature tour and screen recording demo.

AD-0036Dia — Start your mornings rightDia23s · 9 beatsLN-0579CapCut — Dreamina Seedance 2.0 launchCapCut33s · 17 beatsLN-0576Perplexity — Computer is now on mobilePerplexity72s · 21 beatsLN-0574Manus — Introducing Manus AgentsManus37s · 17 beatsLN-0571Character.ai — Classics, now playable (c.ai books)Character.ai75s · 22 beatsLN-0569ChatGPT — Interactive learningChatGPT36s · 11 beatsAD-0035Duolingo — Genshin Impact QuestDuolingo31s · 20 beatsLN-0551Revolut — Fast Track launchRevolut10s · 4 beatsLN-0546Robinhood — Introducing Robinhood SocialRobinhood18s · 10 beatsAD-0034Revolut — Money freedom, US launch adRevolut30s · 11 beatsLN-0540Dia — Three small featuresDia48s · 17 beatsEX-0020Duolingo — What's your Duolingo Score?Duolingo70s · 22 beatsTR-0038Duolingo — Original Anime TeaserDuolingo38s · 22 beatsLN-0536Opal — Android launch filmOpal23s · 13 beatsLN-0531mymind — A new feature for cinephilesmymind28s · 13 beatsDM-0101mymind — Onboarding walkthroughmymind95s · 22 beatsLN-0522Wise — Introducing digital cardsWise23s · 17 beatsSO-0052Duolingo — Chess lessons on iOSDuolingo21s · 8 beatsSO-0051Monzo — Year in Monzo choose-your-mood teaserMonzo13s · 8 beatsTR-0036Spotify — Wrapped 2024 Multitudes TeaserSpotify26s · 9 beatsSO-0050Monzo — 2025 1p Saving ChallengeMonzo28s · 12 beatsLN-0505Perplexity — Comet is now available to everyonePerplexity Comet41s · 17 beatsLN-0481Mistral AI — The all new Le ChatMistral AI (Le Chat)114s · 35 beatsDM-0095Expo — Router v5 Spotify Template tourExpo30s · 14 beatsLN-0470Raycast — Raycast for iOS desk teardownRaycast101s · 20 beatsLN-0459Duolingo — Pop songs in the music courseDuolingo26s · 17 beatsLN-0454Viggle — Mic feature launchViggle60s · 16 beatsLN-0447Mistral AI — Introducing the all new Le ChatLe Chat by Mistral AI76s · 26 beatsLN-0428mymind — Serendipity v2.0mymind78s · 20 beatsAD-0031Airbnb — Museo Ferrari Hot LapAirbnb11s · 9 beatsSO-0046Spotify — Wrapped 2023 Has Entered the ChatSpotify10s · 6 beatsBR-0027Monzo — Money Never Felt Like MonzoMonzo60s · 19 beatsLN-0424Arc — Tidy Tabs launchArc21s · 14 beatsLN-0422Revolut — eSIM global dataRevolut17s · 10 beatsAD-0028Duolingo — Duolingo On IceDuolingo98s · 28 beatsLN-0403Spotify — Introducing JamSpotify30s · 16 beatsLN-0383WHOOP — Coach: ask anythingWHOOP31s · 14 beatsLN-0381Duolingo — Max launch filmDuolingo30s · 14 beatsLN-0380Oura — Introducing Oura CirclesOura45s · 22 beatsLN-0372Opal — Personal Focus Score launchOpal19s · 9 beatsLN-0370Arc — Boosts 2.0: your whole new internetArc42s · 21 beatsLN-0367Viggle — iOS and Android app launchViggle32s · 25 beatsTR-0026Suno — Make a song from any sound (VOL-1: Watering can)Suno35s · 5 beatsDM-0080Airbnb — Wishlist notesAirbnb13s · 8 beatsTR-0024Duolingo — Love LanguageDuolingo86s · 23 beatsLN-0360Claude — iOS app launch filmClaude15s · 13 beatsLN-0358Character.ai — Character CallsCharacter.ai15s · 8 beatsLN-0356Arc — Site SearchArc26s · 13 beats

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Pro gives you the full breakdown and a build brief for every film here.