Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Rider on shoulders960×720 · 23.98 fps
AD-0147 · Problem and solution

Apple — Safari Data Trackers

Problem and solution · Live action · Cinematic · 65s

Length
65.1s
Beats
20· 38 hard cuts
Pace
18.4/min
Avg beat
3.3s

A live-action comedy ad where data trackers are people in silver jumpsuits who physically cling to, lean on and climb over ordinary people as they browse. Safari's privacy protection turns them to shredded confetti, then a short line lands the brand promise.

AdLive actionCinematicHumorousCharactersMusic-ledNo voiceoverFast cuttingPremiumConsumer electronicsConsumer apps
Cut map — 20 beats┊ 38 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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