Analysed · 17 beats
00:00:00:00Beat 01 / 17 — Puppy surprise1280×720 · 60 fps
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Ring — Search Party, Be a Hero in Your Neighborhood

Problem and solution · Live action · Cinematic · 30s

Length
30.1s
Beats
17· 23 hard cuts
Pace
33.9/min
Avg beat
1.8s

A 30-second Super Bowl spot that opens on a family reunited with a found dog, turns to lost-dog posters on poles, and then shows Ring's Search Party feature finding a lost dog through neighbourhood cameras. The founder speaks to camera, and the film ends on the product line.

AdLive actionCinematicEmotionalFast cuttingPhone UIVoiceoverMusic-ledConsumer electronicsConsumer apps
Cut map — 17 beats┊ 23 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Ring · Watch the original ↗ · Measurements and analysis by Cutmap.