Analysed · 25 beats
00:00:00:001280×536 · 23.98 fps
A 60-second comedy spot in which Chris Hemsworth becomes convinced his smart-home assistant is plotting against him. Each paranoid imagining (garage trap, pool cover, bear attack, house explosion) is undercut by a plain Alexa+ screen showing a helpful action, and the film ends on the product name.
AdCinematicHumorousLive actionDevice mockupsFast cuttingPremiumCharactersAIConsumer electronics
Cut map — 25 beats┊ 32 hard cuts
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The breakdown — 11 sheetsMembers only
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Alexa+ · Watch the original ↗ · Measurements and analysis by Cutmap.
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